In addition to the announcement of 2 new Xperia mobile phone devices - The Xperia 2 and the Xperia Pureness, Sony Ericsson announced the next phase of reforms  Update of visual communications and brand values in accordance with the new communication platform Communication Entertainment, announced this year. To underline its competence in the field of entertainment and to strengthen collaboration with Sony Group, Sony Ericsson Declares the beginning of the slogan of the company recently announced Sony – make.believe» in communication with consumers.

Sony Ericsson will continue to use a green logo, known throughout the world, adding seven new colors. In addition, a new symbol – «wave of energy», pouring out of the logo, making it more cheerful and visually appealing for the digital space. The company also seeks to adopt a more open stance, inviting users to participate actively in the development of the brand. This will be achieved by strengthening the focus on interactive tsifrovyei social media properties. 

Updated visual identity and slogan make.believe appear in the next marketing campaigns campaigns. This fall will be a viral campaign «Spark something» for new models Satio, Aino and Yari, as well as global sponsorship activation FIFA World Cup 2010, where the official mobile phone will make Sony Ericsson.