Full details of the Xperia Pureness have been hard to come-by until now, but the full spec-list is now live for all to see on the official Sony Ericsson page. Undoubtedly looking to strike a different tone, the Pureness doesn’t come packed to the rafters with cutting edge technology, but instead puts its emphasis on luxury and personal service.

3G high-speed internet is about as good as it gets in terms of tech, but there’s no sign of Wi-Fi or GPS; on the plus side, none of the handsets that do have those features have a fully-transparent screen.It does seem to have a well-appointed media player, and Bluetooth v.2.1 on board; and also features the Access NetFront browser for ‘web wherever’.

But really, the attraction of the Pureness lies in its simplicity and unique design, indeed, the slogan itself is Talk.Text.Time.You do get a little more than just that if you buy a Pureness though as you also gain access to Xperia Services that provide quick access to dedicated Xperia support staff.

Xperia Pureness also gets more colours. Brown, silver, black. The phone features 240×320 monochrome screen. Xperia Pureness sizes 102.0 x 43.0 x 13.0 mm and weights only 70.0 gramm. The box of the phone will be included HBH-IS800 Bluetooth headset and 2GB M2 in box. The launch date of Xperia Pureness will be in the end of November.

If you feel like you don’t have enough time in the day there’s also the Pureness Concierge service that will book you into health clubs, events, gigs, and restaurants, taking care of it all with personal service, so that you don’t have to. If the sleek lines of the Pureness and the sound of that luxurious concierge service rock your world then hit-up the Sony Ericsson website for the full details.

Via knowyourmobile