
Sony Ericsson’s share of the contract market has risen by two percentage points following the reintroduction of its Satio handset to the Carphone Warehouse and Phones 4U. At the end of November, Carphone and Phones 4U pulled the Satio from shelves for software problems. Both retailers reintroduced the handset to their ranges two weeks later following a software update from Sony Ericsson.
Sony Ericsson senior marketing manager Richard Dorman said: “Since the Satio was reintroduced back into Carphone and Phones 4U, it has sold in very good volumes. According to GfK statistics, we’ve seen an increase in share of our contract business by a couple of percentage points since the Satio went back on sale.”
via mobilenewscwp