Today NeoMedia Technologies, the global leader in mobile barcode scanning solutions, announced that Sony Ericsson has selected NeoMedia as its strategic 2D barcode partner. Sony Ericsson will begin shipping phones pre-loaded with NeoMedia’s NeoReader barcode scanning application globally in the 1st half of 2010. The NeoReader will be pre-installed across all Sony Ericsson platforms

The NeoReader transforms camera phones into mobile barcode scanners which provide easy access to mobile content via 2D barcodes. The simple “one click” action makes the mobile internet much more accessible for mobile users. By scanning 2D barcodes via the phone’s camera, users avoid typing in long URLs and navigating cumbersome mobile menus.

The NeoReader is a universal barcode scanning application that reads all standard 1D and 2D barcode symbologies – QR, Data Matrix, Aztec, UPC and EAN – so users won’t need multiple barcode readers.

About NeoMedia Technologies:
NeoMedia Technologies, Inc. (OTCBB: NEOM) is the global leader in mobile barcode scanning solutions. Our technology allows mobile devices with cameras to read 1D and 2D barcodes and provide “one click” access to mobile content. Combining this technology with advanced analytics and reporting capabilities revolutionizes the way advertisers market to mobile consumers.

NeoMedia provides the infrastructure to make 2D camera barcode scanning and its associated commerce easy, universal, and reliable – worldwide.

The company’s mobile phone technology, NeoReader, reads and transmits data from 1D and 2D barcodes to its intended destination. Our Code Management and Code Clearinghouse platforms create, connect, record, and transmit the transactions embedded in the 1D and 2D barcodes, like web-URLs, text messages (SMS), and telephone calls, ubiquitously and reliably.