Sony Ericsson announced the new 8.1 megapixel Cyber-shot 905  phone will come preloaded with Mobile Commerce’s innovative ‘NearMe’ application so you can always find exactly what you’re looking for right around you. Mobile Commerce is the UK’s leading provider of location-based services and mobile content integration, and ‘NearMe’ will also be available to download onto the GPS enabled C702 Cyber-shot and W760 Walkman handsets.

‘NearMe’ is a local search service that provides users with detailed information on local businesses, amenities, venues and events, all based on current location using the GPS capabilities of the user’s handset.

The application, which is provided free to the user by Sony Ericsson, includes UK wide content such as cinema, club and gig listings; over 11,000 recommended venues for eating and drinking in; as well as over 1.9 million business search listings and fully optimised Multimap mapping – all of which is enhanced on an ongoing basis so the information is always up to the minute. Full addresses and phone numbers are also included with each recommendation and listing so you’re never without the info you need.

Users can also select locations from pre-stored favourites or search for any location in the UK. Basic information provided includes, name, address and phone number and, where relevant, more detailed information such as film reviews, costs and show times. Finally, once you know where you want to go, there is even a map to show you where it is.