Hasselblad unveiled the H4D is billed as one of the first cameras to have a true off-center autofocus system, known as True Focus. Where even DSLRs often have to first focus and then reposition the camera to get focus significantly away from the center, the H4D has a yaw rate sensor that can detect the horizontal and vertical movement away from the focus point and refocus the lens to compensate.

As before, the camera has automatic adjustment for color, vignetting and other image qualities and can be tethered to a computer over FireWire to bypass the camera’s own storage.

The company’s in-house Phocus software has also been revamped and in 2.0 is said to be both faster and much easier to use, giving it performance as good or better than pro photo management tools like Aperture or Lightroom.

Two models start of the line and help raise the maximum resolution of Hasselblad’s line. The H4D-50 shoots at the same 50 megapixels of the H3DII-50 but won’t be the most expensive camera, costing 19,995 Euros ($29,299) for a complete system. At the top is the new H4D-60, which as its name implies has an extremely high-resolution 60-megapixel sensor and a 28,995 Euro ($42,486) price. The premium model ships first and will be ready in November, but the H4D-50 won’t be ready until January. Those who order an H3DII-50 now will get a free upgrade to the H4D-50, and those who own the H3D-31 or H3D-39 will get a discount to upgrade to either of the H4D cameras.

Via Electronista